Target Marketing Strategies and Customer Relationship Management Assignment

Target Marketing Strategies and Customer Relationship Management - Assignment Example Pizza Hut is priced much higher due to its quality focus and satisfies this market over lower-income customers. Secondly, Pizza Hut is well-known for its family-focused in-house dining capabilities that appeal to large groups in the nuclear family structure (Huynh, 4). This is a unique characteristic of Pizza Hut over competition that appeals to families looking for quality meals for dine-in purposes. Pizza Hut is widely dispersed geographically across the world, therefore geographic segmentation or demographics are not very effective. The following is a positioning strategy for Pizza Hut using psychographic elements: Pizza Hut pizzas are positioned under price/quality dimensions. An appropriate slogan for the products might be Pizza Hut: Incredible ingredients for a more luxurious pizza experience for the discriminating client. Forget the other guys and tap into high quality at Pizza Hut.

Aristotle Nicomachean Ethics Essay Example | Topics and Well Written Essays - 500 words

Aristotle Nicomachean Ethics - Essay Example â€Å"Since we have previously said that one ought to choose that which is intermediate, not the excess nor the defect, and that the intermediate is determined by the dictates of the right rule, let us discuss the nature of these dictates.† (Aristotle) The intellectual virtues discussed in this work are distinguished between those virtues that do not change and those that change. Intelligence (nous), scientific knowledge (episteme), and wisdom (sophia) are virtues that do not change, while art (techne), prudence (phronesis), understanding (synesis) and good sense (gnome) are things that do change. In the opening section of the Book VI of The Nicomachean Ethics, Aristotle maintains that the proper work of a thing determines the virtue of the thing and the three things in the soul which control action and truth are sensation, reason, and desire. The author also divides the soul into two parts: a rational part (which is further divided into a contemplative part and contemplative part) and an irrational part.

ILETS Test Evaluation

ILETS Test Evaluation IELTS The International English Language Testing System The purpose of any test is to diagnose what the learners know or dont know, in other words to check learning. The International English Language Testing System or IELTS test is a language proficiency test which covers all four language skills reading, writing, listening and speaking and is the most widely used and accepted test for English language. Each paper holds a percentage of the final score each equally weighted at 25%. The IELTS test is unique in that you cant fail it (Takeielts.britishcouncil.org, 2017). Although we live in a very more modern, electronic world, the IELTS test is still a pen and paper-based test (Takeielts.britishcouncil.org, 2017). The papers/tests covering the four skills are: Reading a 60 minute test which includes three texts to be read Writing a 60 minute test showing the test takers ability to summarise, explain or describe Listening this test is a 30 minute test Speaking this is the shortest of all four tests at 11-14 minutes. My essay will be focusing on the evaluation and the validity or fitness for purpose of the speaking test within the IELTS test. Michael Halliday (1968 cited in Levine and Spencer, 1996, p. 46) quotes; Language is a form of culturally determined behaviour and this behaviour includes the ability to take on a range of linguistically defined roles in speech situations. Unless the child grows up in an environment in which all these speech situation roles are open to him, he will fail to master important areas in the grammar of his language. With this is mind we must understand that all types of tasks have both advantages and limitations (or disadvantages) so it is necessary to ascertain the Fitness for purpose of a particular task and to use a different range of task types within the framework. We must provide different speaking tasks which activate our different speaking processes. The tasks should elicit behaviour which truly represents the candidates ability and which can be scored validly and reliably (Hughes, 1991, pg. 101). Although speaking can seem both simple and natural it is, in fact, a very complex skill with several stages to follow. From the conceptualisation of an idea we must then convert that idea into language. This is done through both lexical and grammatical knowledge. Through this knowledge we are able to form sentences and phrases in order to vocalise our idea. Once we have the essential words, sentences and phrases these are then changed into sound or articulated. This is how a non-verbal idea becomes an actual verbal expression. As you will know, when we speak we are constantly monitoring ourselves in order to ensure the flow of speech continues smoothly, whether this be through our internal access to vocabulary, grammar or intonation, etc. When we s peak all of these stages are completed automatically and naturally this is why speaking can be so challenging for learners. If a learner lacks both lexical and analytical knowledge their retrieval of that vocabulary or grammar may well take longer causing a less natural or automatic response to a task or question through longer pauses and hesitations. We must then ensure that testing incorporates all manner of validity and reliability in order to produce a rounded and more thorough outcome. The IELTS speaking test is a face-to-face, one-on-one interview between the test taker and the IELTS trained examiner. The interview only lasts between 11 to 15 minutes and is recorded. The speaking test can be taken before the other three sections listening, reading, writing of the test and the speaking comprises of three separate sections. The first section or part 1 is known as the introduction and interview segment. Here the interviewer introduces him or herself to the test taker. This is then continued as if it were an interview albeit a little formal whereby the test taker shares information with the examiner. The examiner will have a script of questions to ask the test taker which cover every day familiar topics e.g. work, study, where you live, food, holidays, friends, goig out, festivals, sports, school and public transport (TeachingEnglish | British Council | BBC, 2017). The test taker provides the examiner with information about themselves, their family, work and interests through a series of open-ended questions like those in appendix 1 e.g. Whats the most interesting part of your village/town? Would you say its a good place to live? Why? (Ieltsessentials.com, 2017) and answers them to the best of their ability. This section usually takes around 4-5 minutes. The second section or part 2 is known as the individual long turn. In this segment the candidate or test taker is given a topic card (see appendix 2). The topic card has a subject on it which the test taker must talk about for two minutes. Before speaking, the candidate is allowed one minute in order to prepare notes on their given topic. These topic tasks are generally about a personal experience, for example, a memorable day or a person of great significance to them and they then have to produce a monologue on this topic. Once the candidate has completed their monologue the examiner will then ask them some follow up questions which then leads them into part 3 of the test. The third section or part 3 is known as the two-way discussion. This two-way discussion or dialogue is between the test taker and the examiner and is generally thematically linked (Karim and Haq, 2014) to part 2. If you look at appendices 2 and 3 you will see that the candidate in part 2 spoke about a piano he once owned and in part 3 the examiner then asks to have a discussion regarding things we own. Interviewing is a tried and tested way of assessing a language learners speaking capabilities, however, it can seem intensely formal to the interviewee and cause the interaction to be dominated by the examiner (Karim and Haq, 2014) in their role as interviewer in the IELTS test. In the test then, this tends, to lend itself toward a situation in which the speaking is less natural in form than it could be if it were in a different format e.g. an informal discussion over coffee. Hughes (1991) states the most obvious format for the testing of oral interaction is the interview, however, it has at least one potentially serious drawback. When the test taker feels they are in an interview situation they will speak to the examiner as if speaking to a superior (Hughes, 1991, pg.104). Therefore, the speaking confidence of the test taker may be put to a disadvantage. This limitation may well be avoided should the candidate feel they are able to ask questions as well as the examiner. Through a re laxed dialogue rather than an interview the conversation could well take a more natural path providing more confidence for the test taker. Also, interviews can cause unnecessary anxiety and nervousness to the test taker which could limit their interaction. We could also argue that natural conversation is built up with more informal language, whereby a conversation is not scripted but flows along an unseen path to an unseen destination. Conversation does not follow a strict or distinct route but is nudged along in many different directions. The question we are asking is Is the test successful in achieving its objectives? and for this we need to look at what is known as the validity and reliability of a test. Validity has several forms and I have looked at content, face and criterion-related validity. Content validity is a representative sample of the skills and abilities which have been taught. The structure and content of the IELTS speaking test is the same at all levels. This means that an elementary level candidate will be answering the same questions of those at advanced levels. This does not provide a concrete level of testing as the structure and content do not provide a more challenging course for those with more advanced skills. Face validity looks at the measurement of skill the test should be assessing. If we look at the format of the IELTS test we can see that it is clearly established. It is universal in its approach and anywhere you look for information on the IELTS test it always provides the same information. In contrast both IELTS academic and General English tests are no different with regards to what is tested for in the speaking section. If we look at the band descriptor (appendix 4) we can see that there is no distinction for specific English. This brings into question the validity of criterion-based validity. The reliability of the IELTS test must also be looked at. A single examiner is responsible for rating the candidate, therefore, the inter-rater reliability has to be questioned due to interpretation but a single person of the test taker. The scoring is split between four categories (appendix 4) within these four categories there is no in-depth breakdown so scoring is at the discretion of the examiner. The effectiveness of the IELTS speaking test has some limitations. Overall it is a meaningful test which shows validity and reliability in some areas but there are areas in which both validity and reliability fall short as has been shown. The following suggestions could make the IELTS speaking test somewhat more valid and reliable provide more time for the candidate to talk freely in the first section. In this way we could elicit more authentic data from the candidate and be provided with a more in-depth analysis of the actual ability the candidate has. More tasks would elicit a better performance from the candidate discussion about a picture or tasks which represent different communicative processes. The grading scale should be open to more variables to provide a broader perspective and finally, more than one examiner would ensure a more reliable assessment. APPENDICES APPENDIX 1 Speaking sample task Part 1 https://www.ieltsessentials.com/global/-/media/IELTS/Global/Files/MP3s/speakingsamplepart1recording.ashx?la=en Part 1 Introduction and interview [This part of the test begins with the examiner introducing himself or herself and checking the candidates identification. It then continues as an interview.] Lets talk about your home town or village. What kind of place is it? Whats the most interesting part of your town/village? What kind of jobs do the people in your town/village do? Would you say its a good place to live? (Why?) Lets move on to talk about accommodation. Tell me about the kind of accommodation you live in? How long have you lived there? What do you like about living there? What sort of accommodation would you most like to live in? Speaking sample task Part 1 transcript Part 1 Introduction and interview [This part of the test begins with the examiner introducing himself or herself and checking the candidates identification. It then continues as an interview.] Transcript Examiner: Now, in this first part, Id like to ask you some more questions about yourself, OK? Lets talk about your home town or village. What kind of place is it? Candidate: Its quite a small village, about 20km from Zurich. And its very quiet. And we have only little two little shops because most of the people work in Zurich or are orientated to the city. Examiner: Whats the most interesting part of this place village? Candidate: On the top of a hill we have a little castle which is very old and quite well known in Switzerland. Examiner: What kind of jobs do people in the village do? Candidate: We have some farmers in the village as well as people who work in Zurich as bankers or journalists or there are also teachers and some doctors, some medicines. Examiner: Would you say its a good place to live? Candidate: Yes. Although it is very quiet, it is à ¢Ã¢â€š ¬Ã‚ ¦ people are friendly and I would say it is a good place to live there, yes. Examiner: Lets move on to talk about accommodation. Tell me about the kind of accommodation you live in APPENDIX 2 Speaking sample task Part 2 https://www.ieltsessentials.com/global/-/media/IELTS/Global/Files/MP3s/speakingsamplepart2recording.ashx?la=en Part 2 Individual long turn Candidate Task Card Describe something you own which is very important to you. You should say: where you got it from how long you have had it what you use it for and explain why it is important to you. You will have to talk about the topic for 1 to 2 minutes. You have one minute to think about what youre going to say. You can make some notes to help you if you wish. Rounding off questions Is it valuable in terms of money? Would it be easy to replace? Speaking sample task Part 2 transcript Part 2 Individual long turn Transcript Examiner: Alright? Remember you have one to two minutes for this, so dont worry if I stop you. Ill tell you when the time is up. Candidate: OK Examiner: Can you start speaking now, please? Candidate: Yes. One of the most important things I have is my piano because I like playing the piano. I got it from my parents to my twelve birthday, so I have it for about nine years, and the reason why it is so important for me is that I can go into another world when Im playing piano. I can forget whats around me and what I can forget my problems and this is sometimes quite good for a few minutes. Or I can play to relax or just, yes to à ¢Ã¢â€š ¬Ã‚ ¦ to relax and to think of something completely different. Examiner: Thank you. Would it be easy to replace this, this piano? Candidate: Yes, I think it wouldnt be that big problem but I like my piano as it is because I have it from my parents, its some kind unique for me. APPENDIX 3 Speaking sample task Part 3 https://www.ieltsessentials.com/global/-/media/IELTS/Global/Files/MP3s/speakingsamplepart3recording.ashx?la=en Part 3 Two-way discussion Lets consider first of all how peoples values have changed. What kind of things give status to people in your country? Have things changed since your parents time? Finally, lets talk about the role of advertising. Do you think advertising influences what people buy? Speaking sample task Part 3 transcript Part 3 Two-way discussion Transcript Examiner: Weve been talking about things we own. Id like to discuss with you one or two more general questions relating to this topic. First, lets consider values and the way they can change. In Switzerland, what kind of possessions do you think give status to people? Candidate: The first thing which comes in my mind is the car. Yes, because lots of people like to have posh cars or expensive cars to show their status, their place in the society. Examiner: Is that a new development? Candidate: No, I think it isnt. Examiner: People have thought like that for quite a long time? Candidate: Yes. Another thing is probably the clothing. It starts already when you are young. When the children go to school they want to have posh labels on their jumpers or good shoes. Examiner: What do you think of this way of thinking that I need to have a car or certain clothes to show my status? Candidate: Probably its sometimes a replacement for something you dont have, so if your wife has left you or your girlfriend, you just buy some new, I dont know, new watches or new clothes to make you satisfied again. Examiner: You dont think of it as a healthy way of thinking? Candidate: Its probably not honest to yourself. You can understand what I mean? Examiner: Yes. And do you think this will change? In the future, will cars and designer clothes be status symbols in the same way? Candidate: Im sure that clothes will be that the thing with the clothes will be the same. Im not so sure about the cars because cars cause lots of environmental problems and probably in some years, a few years, this will change because its not reasonable to drive a car anymore. Examiner: Can you tell me a little bit more about that? APPENDIX 4 IELTS Speaking Band Descriptors Band Fluency and coherence Lexical resource Grammatical range and accuracy Pronunciation 9 speaks fluently with only rare repetition or self-correction; any hesitation is content-related rather than to find words or grammar speaks coherently with fully appropriate cohesive features develops topics fully and appropriately uses vocabulary with full flexibility and precision in all topics uses idiomatic language naturally and accurately uses a full range of structures naturally and appropriately produces consistently accurate structures apart from slips characteristic of native speaker speech uses a full range of pronunciation features with precision and subtlety sustains flexible use of features throughout is effortless to understand 8 speaks fluently with only occasional repetition or self- correction; hesitation is usually content-related and only rarely to search for language develops topics coherently and appropriately uses a wide vocabulary resource readily and flexibly to convey precise meaning uses less common and idiomatic vocabulary skilfully, with occasional inaccuracies uses paraphrase effectively as required uses a wide range of structures flexibly produces a majority of error-free sentences with only very occasional inappropriacies or basic/non-systematic errors uses a wide range of pronunciation features sustains flexible use of features, with only occasional lapses is easy to understand throughout; L1 accent has minimal effect on intelligibility 7 speaks at length without noticeable effort or loss of coherence may demonstrate language-related hesitation at times, or some repetition and/or self-correction uses a range of connectives and discourse markers with some flexibility uses vocabulary resource flexibly to discuss a variety of topics uses some less common and idiomatic vocabulary and shows some awareness of style and collocation, with some inappropriate choices uses paraphrase effectively uses a range of complex structures with some flexibility frequently produces error-free sentences, though some grammatical mistakes persist shows all the positive features of Band 6 and some, but not all, of the positive features of Band 8 6 is willing to speak at length, though may lose coherence at times due to occasional repetition, self-correction or hesitation uses a range of connectives and discourse markers but not always appropriately has a wide enough vocabulary to discuss topics at length and make meaning clear in spite of inappropriacies generally paraphrases successfully uses a mix of simple and complex structures, but with limited flexibility may make frequent mistakes with complex structures though these rarely cause comprehension problems uses a range of pronunciation features with mixed control shows some effective use of features but this is not sustained can generally be understood throughout, though mispronunciation of individual words or sounds reduces clarity at times 5 usually maintains flow of speech but uses repetition, self correction and/or slow speech to keep going may over-use certain connectives and discourse markers produces simple speech fluently, but more complex communication causes fluency problems manages to talk about familiar and unfamiliar topics but uses vocabulary with limited flexibility attempts to use paraphrase but with mixed success produces basic sentence forms with reasonable accuracy uses a limited range of more complex structures, but these usually contain errors and may cause some comprehension problems shows all the positive features of Band 4 and some, but not all, of the positive features of Band 6 4 cannot respond without noticeable pauses and may speak slowly, with frequent repetition and self-correction links basic sentences but with repetitious use of simple connectives and some breakdowns in coherence is able to talk about familiar topics but can only convey basic meaning on unfamiliar topics and makes frequent errors in word choice rarely attempts paraphrase produces basic sentence forms and some correct simple sentences but subordinate structures are rare errors are frequent and may lead to misunderstanding uses a limited range of pronunciation features attempts to control features but lapses are frequent mispronunciations are frequent and cause some difficulty for the listener 3 speaks with long pauses has limited ability to link simple sentences gives only simple responses and is frequently unable to convey basic message uses simple vocabulary to convey personal information has insufficient vocabulary for less familiar topics attempts basic sentence forms but with limited success, or relies on apparently memorised utterances makes numerous errors except in memorised expressions shows some of the features of Band 2 and some, but not all, of the positive features of Band 4 2 pauses lengthily before most words little communication possible only produces isolated words or memorised utterances cannot produce basic sentence forms Speech is often unintelligble 1 no communication possible no rateable language 0 does not attend REFERENCES Hughes, A. (1991). Testing for language teachers. 1st ed. Cambridge [England]: Cambridge University Press. Ieltsessentials.com. (2017). Speaking Practice Tests. [online] Available at: https://www.ieltsessentials.com/global/prepare/freepracticetests/speakingpracticetests [Accessed 01 Mar. 2017]. Karim, S. and Haq, N. (2014). An Assessment of IELTS Speaking Test. International Journal of Evaluation and Research in Education (IJERE), 3(3). Levine, J. and Spencer, M. (1996). Developing pedagogies in the multilingual classroom. 1st ed. Stoke-on-Trent: Trentham Books. Takeielts.britishcouncil.org. (2017). IELTS teachers questions answered | Take IELTS. [online] Available at: http://takeielts.britishcouncil.org/teach-ielts [Accessed 7 Feb. 2017]. TeachingEnglish | British Council | BBC. (2017). Evaluating speaking the IELTS speaking test. [online] Available at: https://www.teachingenglish.org.uk/article/evaluating-speaking-ielts-speaking-test [Accessed 07 Mar. 2017].

Essay --

Introduction Gone with the Wind is a classic fictional love story that depicts life in the old south before, during and after the Civil war. The book was originally written in 1936 by Margret Mitchell, the movie adaptation was released in 1939, directed by Victor Fleming, and staring Clark Gable and Vivian Leigh. Ms. Mitchell grew up listening to Civil war stories from confederate veterans. It was reported that they told her everything; everything that is, except that they had lost the war, she found that out when she was 10 years old. Though the book was written 71 years after the Civil War ended, Ms. Mitchell did her research and appears to have drawn inspiration from those childhood stories that she was told. This is apparent in the detailed description of the clothing, houses, and everyday discussions and interactions of the characters throughout the book. Though not all historically correct most of what is in the book is accurate. During the time the movie was released, â€Å"damn† was considered to be vulgar and controversial and they used the term â€Å"darkies† to describe the slaves. Summary of the movie The movie revolves around the sometimes love hate relationship between Rhett Butler and Scarlett O’Hara and how she will do whatever it takes to survive. It over romanticizes the old south and how the plantations were run and deals with topics such as slavery, reconstruction of the south and has a strong feminist survival theme to it. Scarlett â€Å"makes her uncontrollable self-centeredness seem like the most charming thing in the world.† She is a young southern belle and every man in the county is smitten with her. Though she could have any man she wanted, her eyes are set on the Mr. Ashley Wilkes who is engaged to marry his c... ...e (Ashley’s wife) dying and a promise to take care of their son, Scarlett realizes her true love to Rhett though it is to late as Rhett walks away from the marriage. She will return back to Tara plantation to find a way to win him back. Mitchell, Margaret, Margaret Mitchell's Gone with the Wind Letters, 1936-1949, Edited by Richard Harwell, New York: Macmillan, 1976. â€Å"Gone with the Wind Letters† is essentially a collection of letters written by Ms. Mitchell to those that wrote to her about Gone with the wind. One letter in particular is to Vivian Leigh who plays Scarlett in the movie. Thompson, C. Mildred. Reconstruction in Georgia: Economic, Social, Political, 1865-1872, Gloucester, Mass.: P. Smith, 19641915. This book contains the history of the Reconstruction of Georgia. It gives you an insight to the economic, social, and political aspects of Reconstruction

Civil Disobedience: Cost of Change

Aila Pena Dr. Schuetze-Coburn Contemporary Composition, Period 5 March 4, 2013 Civil Disobedience: The cost of change More than 40,000 strong activists from the Sierra Club protested at the White House to reject the Keystone XL Pipeline proposal. They protested because they the extraction of tar sand oil and moving it from Canada to Texas will pollute the groundwater in the surface (Hammel). Civil disobedience is â€Å"the active, professed refusal to obey certain laws, demands, and commands of a government, or of an occupying international power† (Civil Disobedience).Throughout history, civil disobedience was a way to get the people’s attention that the government’s idea is immoral and unfair. It is a way to make a change in law or policy and to take action in a non-violent resistance. The act of civil disobedience is effective in our society, for example, Mohandas Gandhi protest against the British rule for India’s independence, Martin Luther King, Jr. à ¢â‚¬â„¢s civil rights action, and the Sierra Club protest to neglect the Keystone XL pipeline.These titles,†On the Relation of the Individual to the State,† â€Å"Resistance to Civil Government,† Civil Disobedience,† and â€Å"A Yankee in Canada with Anti-Slave and Reform Papers,† have different title but all of them have the same concept. Henry David Thoreau’s concept of civil disobedience started at the Mexican-American war. He refused to pay taxes because he knows the taxes are going to the war and slavery. His action resulted being put in jail. In his focus of his beliefs in slavery and the war, he wrote an essay known as â€Å"Civil Disobedience. † According to Thoreau, the main idea of civil disobedience is about â€Å"unjust laws exist† (203).His essay means that sometimes the government make laws that are injustice and it is the people duty or right to stop the law that the government made. He explained what of civil disob edience is and how the people have the right to oppose an immoral state of the government. â€Å"Civil Disobedience† has two principles: first is the power of authority and second is the right of the people to disobey the unjust laws (Civil Disobedience-The History of the Concept). For many centuries, it had a great impact was and still is an important role around the world. Over the years, the Indians were furious and angry at the British authorities.Tensions rose between both the Indians and the British government due to the fight for the country and independence. A leader of the independence movement rose in India, Mohandas Gandhi. Gandhi perfected civil disobedience by using non-violent revolution and was influenced by Thoreau’s concept about civil disobedience. Example of Gandhi’s non-violent resistance, Gandhi’s form of nonviolent resistance was to influenced the Indians to refuse buying British goods and make their own product (Gandhi). The Indians got the British’s attention that they are going to be a problem economically.After many protest and mass demonstrations by Gandhi and the Indians, it caused them many innocent lives such as the Amristar Massacre. The British made a salt law, it means that they are the only one who can produce and sell salts. The Salt March was the key that change the Indians to their new modern life : On April 5, 1930 Gandhi and his satyagrahis reached the coast. After prayers were offered, Gandhi spoke to the large crowd. He picked up a tiny lump of salt, breaking the law. Within moments, the satyagrahis followed Gandhi's passive defiance, picking up salt everywhere along the coast.A month later, Gandhi was arrested and thrown into prison, already full with fellow protestors. The Salt March started a series of protests, closing many British shops and British mills. [†¦ ] The world embraced the satyagrahis and their non-violence, and eventually enabled India to gain their freedom from B ritain. (Benner) The protest brought down the British’s economy which caused the British government to leave the country. They gained their equality, freedom and independence. His protest drew the attention of millions of people around the world and influenced many countries to fight for what is right and moral.The most famous leader of civil rights movement is Martin Luther King, Jr. and the man who fought for the civil rights of the African-American people. He used a non-violent method to gained and protected the rights of African-American. It started on the refusal of buying at Alabama and refusal of seating at the back of the bus. One of the well known march he did was â€Å"more than 250,000 protesters to Washington, DC, where King delivered his famous ‘I have a dream’ speech in which he envisioned a world where people were no longer divided by race† (Tutu).Many civil rights protesters supported his belief that all race should have equality, freedom a nd justice. As Tutu continues to explain, he concluded that the â€Å"Congress enacted the Civil Rights Act in 1964. † It was a breakthrough for the African-American because it was a law that approved Martin Luther King’s goal to protect their rights. It became an American tradition to use civil disobedience in hundreds and hundreds of different movements. There are two sides in the controversy of Keystone XL Pipeline: TransCanada vs Sierra Club.The Sierra Club protest against the Keystone XL Pipeline because they believe that it is the reason for climate change and the destruction of the environment. The tar sand oil also known as the dirtiest oil will be extract from the ground like we dig deep through our closet to find the clothes we want to wear. TransCanada believe that their pipeline will not hurt the environment and the president stated: â€Å"the oil sands represent only one-tenth of 1 percent of global greenhouse emissions† (TransCanada Says Keystone X L Oil Pipeline Would Have No Measurable Effect on Global Warming).He argues to the protesters that the pipeline will only cause a little of gas emissions in the atmosphere. But the club is still not persuaded and still accepted the fact that it is a hazard. They are still resisting in a nonviolent method. Some Sierra Club members were arrested because â€Å"activists have placed themselves onto the north-facing fence of the White House to protest [†¦ ] has cuffed himself onto the fence† (48 Arrested at White House Fence in Opposition to Keystone XL). The act of the Sierra Club got the newspapers, American people and Obama’s attention.It is delaying the decision of President Obama and the State Department to approve or reject it. Another one reason why it is effective because they persuaded Obama to thwart: â€Å"Obama said he will use executive authority to cut greenhouse gas pollution if Congress fails to act† (TransCanada Says Keystone XL Oil Pipeline Wou ld Have No Measurable Effect on Global Warming). The protest made a change on persuading Obama even though the decision is still unknown by the State Department. In many occasions, civil disobedience have been effective throughout history and in the modern time.Civil disobedience is about people using violent and non-violent method to state that a law, demand and concept of the government is unfair. It is the first time that the Sierra Club done the act of civil disobedience and it took them more than 100 years to be where they’re at now. I predict that the Sierra Club will be successful in their goal to stop the tar sand oil project. They show potential hazard to our nature. They will also persuade the honorable President Barack Obama to make green jobs and use clean energy. Not that they will only succeed but they will also be an important event in the 21st century. The Works Cited 48 Arrested at White House Fence In Opposition to Keystone XL. † Tar Sands Blockade. Ta r Sands Blockade, 12 Feb. 2013. Web. 27 Feb. 2013. Benner, Alana. â€Å"The Gandhi Salt March. † Gandhi Salt March: 1930. The Web Chronology Project, 12 Sept. 2003. Web. 28 Feb. 2013. â€Å"Civil Disobedience – The History Of the Concept. † N. p. , n. d. Web. 26 Feb. 2013. â€Å"Civil Disobedience. † Wikipedia. Wikimedia Foundation, 26 Feb. 2013. Web. 26 Feb. 2013. Gandhi. Dir. Richard Attenborough. Perf. Ben Kingsley, John Gielgud, Candice Bergen. RCA/Columbia Home Video, 1983. VHS. Hammel, Paul. â€Å"Pros and Cons of Keystone XL Pipeline Aired One Last Time – Omaha. com. Omaha. com. N. p. , 5 Dec. 2012. Web. 21 Feb. 2013. Thoreau, Henry David. â€Å"Civil Disobedience. † 11th Grade Contemporary Composition Course. Ed. Los Angeles Unified School District. Los Angeles: LAUSD Secondary Literacy Branch, 2009. 203. Print. â€Å"TransCanada Says Keystone XL Oil Pipeline Would Have No Measureable Effect on Global Warming. † Washington Po st. Washington Post, 19 Feb. 2013. Web. 21 Feb. 2013. Tutu, Desmond. â€Å"Champion, Martin Luther King, Jr, Civil Rights Movement: United for Human Rights. † Champion, Martin Luther King, Jr, Civil Rights Movement: United for Human Rights. United for Human Rights, n. d. Web. 24 Feb. 2013.

The concept of elasticity is defined as the percentage

The convex shape of the production possibility boundary is derived from the principle of opportunity cost. The production possibility boundary defines the maximum production potential of an economy given its resource and technology constraints.The opportunity cost is defined as loss of economic value that could have been gained if resources had been invested in an alternative. Therefore, the opportunity cost is an integral component of the production possibility boundary in terms of how much of one product can be produced given its opportunity cost.The convex shape of the production possibility boundary means that as the economy produces more of one good, its opportunity cost rises. As a result, fewer quantities of that good can be produced. In other words, more of the other good have to be sacrificed.This is because, as a result of being driven by resource and technology constraints, the economy is in the optimum position of producing a certain quantity of each category of goods. Be yond that point, the opportunity cost of producing one good instead of another continues to rise as it requires increasing resource and technology investments.